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MARKETING OFFICER (AUG 2020 - JUL 2022) 

Wakefield International College is a quality private Registered Training Organization that provides a range of qualifications across, Horticulture, Hospitality and Business Management. WIC delivers courses face to face to maximize the student’s potential and deliver excellence in training.

MY MAJOR DUTIES INCLUDE:

  • Assist in business development and growth by fostering positive relationships with onshore and offshore education agencies for student recruitment.

  • Planning and developing International Student recruitment activities.

  • Development and maintenance of industrial and professional connections that are highly relevant to the organization.

  • Development, implementation and improvisation of marketing strategies, promotions, advertisements and marketing material.

  • Maintain the SEO friendly content with keyword research.

  • Maintaining Social Media for WIC on Facebook, Instagram and edu-connect and other social platforms.

  • Maintaining updated records of all marketing activities conducted by the WIC Management.

  • Conducting marketing research to analyse and recommend new marketing opportunities that assist in the organization development.

  • Preparation of monthly student enrolment and sales report to understand the business growth.

  • Co-ordination, execution, development and implementation of marketing plans, policies and client acquisition campaigns.

  • Production of artwork, copy-writing and promotional activities within the budget and time-frame.

  • Understand and advise on consumer trends, patterns and preferences.

  • Undertaking commissioning procedure with agencies that assist in student recruitment.

  • Advising on the course pricing strategies to ensure reaching targeted sales through the distribution channels.

  • Work within the WIC policies, procedures and regulatory requirements.

  • Working closely with Admissions and compliance team to assess GTE and financial status of International Student Applications.

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