![Wakefield White Logo (1) (1)[25534].png](https://static.wixstatic.com/media/5777a5_a0d4c1176b334f92b55cb88611552893~mv2.png/v1/fill/w_617,h_420,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Wakefield%20White%20Logo%20(1)%20(1)%5B25534%5D.png)
MARKETING OFFICER (AUG 2020 - JUL 2022)
Wakefield International College is a quality private Registered Training Organization that provides a range of qualifications across, Horticulture, Hospitality and Business Management. WIC delivers courses face to face to maximize the student’s potential and deliver excellence in training.
MY MAJOR DUTIES INCLUDE:
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Assist in business development and growth by fostering positive relationships with onshore and offshore education agencies for student recruitment.
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Planning and developing International Student recruitment activities.
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Development and maintenance of industrial and professional connections that are highly relevant to the organization.
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Development, implementation and improvisation of marketing strategies, promotions, advertisements and marketing material.
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Maintain the SEO friendly content with keyword research.
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Maintaining Social Media for WIC on Facebook, Instagram and edu-connect and other social platforms.
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Maintaining updated records of all marketing activities conducted by the WIC Management.
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Conducting marketing research to analyse and recommend new marketing opportunities that assist in the organization development.
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Preparation of monthly student enrolment and sales report to understand the business growth.
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Co-ordination, execution, development and implementation of marketing plans, policies and client acquisition campaigns.
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Production of artwork, copy-writing and promotional activities within the budget and time-frame.
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Understand and advise on consumer trends, patterns and preferences.
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Undertaking commissioning procedure with agencies that assist in student recruitment.
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Advising on the course pricing strategies to ensure reaching targeted sales through the distribution channels.
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Work within the WIC policies, procedures and regulatory requirements.
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Working closely with Admissions and compliance team to assess GTE and financial status of International Student Applications.